Type: Official Firmware
Filename: Salesforce MKT-101 Dumps - Study Guide and Key Top
Download Address: nathanontario1@gmail.com
Log: Exam_stress_girl.zip
What is MKT-101 Dumps?
The [b]MKT-101 Dumps[/b] is officially called:
Build and Analyze Customer Journeys using Marketing Cloud
It’s part of the Salesforce Marketing Cloud learning path, helping you prove your ability to:
-
Design customer journeys
-
Use Marketing Cloud tools (Email Studio, Journey Builder, Contact Builder, etc.)
-
Analyze and optimize journeys and campaigns
MKT-101 Exam Overview
Item
Details
Exam Code
MKT-101
Exam Name
Build and Analyze Customer Journeys using Marketing Cloud
Number of Questions
60 (plus 5 unscored)
Time Limit
105 minutes
Passing Score
65%
Format
Multiple Choice/Multiple Select
Important Topics You MUST Master1. Journey Builder
-
Journey Builder setup and configuration
-
Entry Sources (data extension, Salesforce events)
-
Journey activities (email, SMS, update contact, wait times)
-
Contact Evaluation and Contact Entry modes
2. Email Studio
-
Create/send marketing emails
-
A/B testing
-
Send classifications
-
Personalization strings
3. Automation Studio
-
Setting up automations
-
SQL queries
-
Schedules and triggers
-
Data extract, file transfer activities
4. Contact Builder
-
Data extensions (standard, filtered, synchronized)
-
Attribute groups
-
Subscriber keys
-
Relationships between data objects
5. Analytics & Reporting
-
Tracking reports
-
Journey analytics
-
Email reporting (e.g., open rates, click-through rates)
-
Email send logs
Study Strategy Master Journey Builder First: 35-40% of the exam touches Journey Builder.
Understand Data Models: Contact Builder questions trip people up!
Practice Automations: Know how to schedule imports, queries, and triggers.
Know Metrics: What does a 20% open rate mean? Be ready for reporting questions.
Scenario Thinking: Most questions present a business scenario. Choose the best approach, not just “what’s possible.”
Sample MKT-101 Practice QuestionsHere are 5 free sample questions I made for you (not dumps — my own based on the exam guide):
Question 1:
A marketer wants to send a welcome email to new subscribers immediately after signup. Which Journey Builder entry source should they use?
A) API Event
B) Salesforce Data Event
C) CloudPages Form Submit
D) File Drop
Question 2:
In Marketing Cloud, which field ensures that a subscriber is uniquely identified across multiple channels?
A) Email Address
B) Subscriber Key
C) Contact ID
D) Subscriber ID
Question 3:
Which activity in Journey Builder is used to update a field in a data extension when a contact moves through the journey?
A) Decision Split
B) Update Contact Activity
C) Wait Activity
D) Random Split
Question 4:
A marketer wants to determine which email subject line performs better. Which feature should they use?
A) Send Throttle
B) A/B Test
C) Delivery Profile
D) Test Send
Question 5:
What is the correct order to configure an import automation?
A) SQL Activity > Data Extract > File Transfer
B) Data Extract > File Transfer > SQL Activity
C) File Transfer > Data Extract > Import File
D) Import File > File Transfer > Data Extract
Final Tips
-
Spend extra time on Journey Builder and Contact Builder!
-
Know the difference between Subscribers and Contacts.
-
Understand entry events vs automation triggers.
-
Practice building real journeys if possible (even in a free dev environment).
-
Relax — most questions give you clues if you read carefully.
tchip_askquestions
Exam_stress_girl.zip (94.2 KB)